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Online video has been used effectively for a while as a marketing and promotion tool by both large and small businesses in all industries. The resources required to create and air these videos -YouTube and the like are readily available so that makes it easier for small businesses and entrepreneurs to reach potential customers quickly and affordably.
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Whatever your market is, video gives you more opportunities to expand
your brand by gaining it visibility and establishing credibility within your
niche. Establishing a good video marketing strategy should be one of your
goals if you want to target a wider audience.
To give you a clearer picture of video marketing and why it's such a
powerful promotion strategy, let's break down it's main features:
- Low barrier to entry: as previously mentioned, online videos require very
little investment to create. Essentially what you need are a web-cam and a