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Free Reports Bonanza

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How often do you see those words as you surf the Internet looking for information? 
About a bazillion? Everybody seems to be offering a free report about almost any and

every subject under the sun now days. The question is, why? Why should anybody go to 
all of the work, trouble and effort to produce a report that is not going to be sold but be

given away for free?

Ah! You see the point in NOT to sell the free report and make a bushel basket full of

money from the sales. The entire point of a ‘free report’ is to give people the report in

exchange for their names and email addresses. Not that the report isn’t valuable... 
sometimes a report is and sometimes it’s just a bunch of hooey, but the names and

email addresses of those who download these free reports are much more valuable than 
the report will ever be...even the good ones.

There are exactly two kinds of people who live and work on the Internet. There are 

those who are marketing gurus and those who are not. The latter number far exceeds

the number of the former

There are a few very, very, VERY savvy marketing gurus out there who know how to put 
together a ‘free’ report and market it so effectively that it takes on a life of its own and 
continues to produce the desired results (list building if you haven’t already guessed) for 
weeks, months or even years after the free report is released.


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