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Podcasting has become a common term nowadays, though there is actually only a selected
number of people who are aware of its sense and function. The meaning of podcast is still
unknown to a large number of people. The word –podcast, has been coined by juxtaposing
broadcast and ipod.
These specially designed broadcasts were initially formed exclusively for the ipod. However, later
they were made accessible for people who did not own an ipod because of the increasing fame of
the podcasts. Thus, an ipod is not essential anymore to know about a podcast- you can hear it on
your computer or in your music player.
Podcasting is a method by which media files such as audio or video are advertised and circulated
over the internet.
Podcasting as well as advertising are gradually turning into successful methods of commodity
promotion for the various corporations. Podcasting costs less and is also a proficient way to
The media files mentioned before can be in mp3 format and the videos can be movies, music
videos or even promotional videos that advertise some products for the corporations. The
podcast extends through either the RSS feed or an atom syndication on the Internet.
People can download the podcasts and then use their music players or their computers or ipods
to play them. The podcasts will upload on the internet in a short while right after they are made
public much like the T.V. soaps.