In today’s marketing, incorporating a human touch is essential. However, that isn’t to say logic doesn’t play its part too.
Logic is often seen as boring or robotic, but there are ways to use it in persuasive marketing to generate results. Here, we’ll look at why incorporating logic into persuasive marketing is a good idea, alongside how to do it.
Why Is Logic Useful in Persuasive Marketing?
While the human touch is ultimately most important in persuasive marketing, logic also plays its part. One thing that consumers look for when they’re digesting content is authority. They want to know they can trust your brand and that you are the go-to place for relevant information.
Logic includes facts and statistics. When your content features statistics, for example, it teaches the audience something – while showing you care about factual content. When used correctly, logic can be a powerful persuader by itself, particularly if you’re providing fact-based arguments.
So, logic can build up trust and authority in your brand, which in turn will boost your persuasive skills.
How Can You Best Utilize It?
Knowing the benefits logic can bring to your brand, how exactly can you utilize it? The easiest ways to use logic in persuasive marketing include:
- Provide useful stats and information
- Avoid using jargon
- Provide fact-based arguments
When you’re creating blogs or web content, try to include useful stats and information. If you sell products helping others to lose weight, for example, you could include research-backed information and stats to show you understand the problem. You can then highlight why your product addresses that problem.
You’ll also want to avoid using industry jargon. While it may be necessary in some cases, most of the time jargon simply confuses an audience. You need to make sure you’re providing logic that everyone can understand. Translate industry jargon into everyday language, otherwise you’ll end up losing a lot of potential customers.
Finally, introducing fact-based arguments into your content is another great way to use logic in persuasive marketing. This is especially useful when you’re focusing on B2B marketing. Those looking to buy your product in B2B often need to get permission from someone higher up to make the purchase. So, if you’ve provided a fact-based persuasive argument, there is more chance that the purchase would be approved.
Things to Be Aware Of
As well as focusing on the best ways to use logic in persuasive marketing, there are a few things you should be aware of. For example, too much logic is going to seriously turn your audience off.
You need to find a good balance between emotion and logic. When you use too many statistics or facts, it can make the copy appear more robotic. So, you may need to use a trial and error approach to ensure you’re incorporating the right amount of logic into your content.
Overall, incorporating logic into persuasive marketing is important. The above are just some of the benefits it delivers, alongside the best ways to incorporate it into your marketing strategy.