Persuasive Marketing

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  1. Consumers Are Drawn to Authority Figures A large part of running a business is attracting new customers. However, with so many competitors out there, convincing consumers to choose your brand isn’t always easy.   What makes your business better than your competitors’? Finding something that helps you to stand out is ...
  2. Getting Your Audience to Commit Do you struggle to see results from your persuasive marketing strategy? It can be easy generating initial interest in your marketing efforts. However, getting your audience to commit isn’t always as straightforward.   If you want to boost sales and generate better results, it’s ...
  3. How Reciprocity Persuades Consumers to Take Action When it comes to attracting new customers, reciprocity can prove to be extremely effective. The term has become well-known thanks to the six principles of persuasion by Dr. Robert Cialdini. Reciprocity is just one of the six principles mentioned, but what does it mean and how can it benefit your ...
  4. Incorporating Logic into Your Persuasive Marketing Strategy In today’s marketing, incorporating a human touch is essential. However, that isn’t to say logic doesn’t play its part too.   Logic is often seen as boring or robotic, but there are ways to use it in persuasive marketing to generate results. Here, we’ll look at why incorporating ...
  5. Likeability Plays a Large Part in Persuasive Marketing If you want to utilize persuasive marketing, likeability can play a large role. The more likeable you and your brand are, the more successful you’re going to become.   When you have the likeability factor, you’ll find it easier to influence consumers. The question is, how does ...
  6. Persuasive Techniques That Increase Conversions   When it comes to persuasive marketing, there are a lot of different techniques you can use. Some of them can be much more powerful than others, so it’s important to do your research before getting started.   If you’re looking to boost your conversions, there are some key areas ...
  7. Social Proof: I’ll Have What She’s Having There are plenty of techniques you can try to boost your business, and social proof is by far one of the best. One of the popular six principles of Dr. Robert Cialdini, social proof is a powerful tool that can really boost sales and help you attract new customers.   Read on to learn more ...
  8. Tapping the Emotions of Your Audience If you want to generate the best results from your marketing content, tapping into their emotions is key.   As humans, we often base decisions on our emotions. By tapping into the emotions of your audience therefore, they will be more likely to use your call to action. It will also help ...
  9. What Persuasion Has to Do with Business Want your business to become more successful? If so, you might want to use your powers of persuasion.   Persuasion is an important part of running a business. Often associated with marketing, it is actually useful throughout most areas of the company. Read on to find out more about what ...
  10. Triggering Your Audience’s Sense of Urgency If you want to achieve higher sales figures and increase conversations, triggering your audience’s sense of urgency is important. When they think they have to take immediate action, for example, they will have less time to think themselves out of the purchase.   If you add a sense of ...
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