Green Marketing

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  1. Be a "Green" Role Model for Your Customers If you have been thinking of becoming a green marketer - that is, turning your existing business into a greener one in order to attract customers interested in green issues - it is important to understand whether or not your existing customers are green already. If they aren’t yet, they soon ...
  2. Do Your Customers Care about Being Green? If you have been running a successful business for some time, you might be wondering about ways to increase sales or develop new products your target market might be interested in. One of the ways to expand your line while giving yourself the best chance of success is to consider "greening" your ...
  3. Don't Make These Mistakes with Your Green Marketing There are a number of common mistakes new green marketers make that can cost you big time if you aren’t careful. Some are totally inadvertent. Others are deliberate, and can ruin your brand’s reputation if you get caught. 1. Not knowing your nicheThe green marketing niche is booming, so it ...
  4. Getting Support from Third Parties Once you’ve starting thinking about green marketing, it might be a good idea to get support as you set up your products and services and start creating your marketing material along the correct green guidelines.The Small Business AdministrationThe Small Business Administration (SBA) in the US ...
  5. How to Find Green Affiliates Smart business owners are always looking for easy ways to expand their customer base. One of the ways to do this is through affiliate marketing. Green affiliate marketing is a little bit more specialized, but it is possible to find green affiliate programs that you can join, and in turn find ...
  6. How to Promote Your Green Marketing Strategy on Social Media Once you decide to make your business greener, it will be important to market this fact to your target audience. One of the best ways to market any new initiative is on social media. Having said that, announcing that your business is now greener can be a tricky proposition. On the one hand, ...
  7. How to Promote Your Green Marketing Strategy on Your Website Your website should be the hub of all of your marketing activity. If you decide that you are going to offer a new line of green products and services, the first place to start marketing this fact will be your own website. Going GreenIf you have been in business for some time, one of the easiest ...
  8. Tips for Creating Green Products and Services There are a number of ways to start creating green products and services for your business. Your approach will depend on whether or not you are just starting a business, or have been in business for a while and wish to make your business greener. Do Your ResearchYour first step is to do your ...
  9. Tips for Pricing Your Green Products and Services One of the most common questions in relation to green marketing and selling more eco-friendly products is what price should be charged for them. This can be a tricky issue because people who run a business, and their loyal customers, can often hesitate when it comes to changing prices. And ...
  10. What Is Green Marketing? Green marketing is an opportunity for your business to do the right thing and be rewarded for it. Green Products and ServicesGreen marketing has two main aspects. The first is that it puts environmental considerations first when it comes to creating and selling products and services. For ...
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