Attracting Clients

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  1. Biggest Mistakes People Make When Trying to Attract High-Quality Clients There are a number of common mistakes freelancers and service providers make when they are trying to attract high-quality clients. Avoiding these mistakes can mean the difference between struggling or running your business smoothly, with a steady stream of clients willing to pay you what you are ...
  2. Building Intrigue When Talking about What You Do A lot of freelancers and service providers make the mistake of focusing on themselves rather than on their clients’ needs. They also do not make it clear what value they provide. For example, they might tell everyone they work as a virtual assistant, but not make it clear exactly which top ...
  3. Enhancing Your Referral System for Your Service Business Running a service business can be a great chance to earn money doing something you love while helping others. The trouble is that many small business owners are a bit shy about marketing themselves effectively. One way to combat this is to enlist the help of others who believe in you, and are ...
  4. How to Use Advertising to Attract Quality Clients Once you have started your own service business, you will need a continual stream of prospective clients willing to give you a try, and happy clients willing to give you word-of-mouth marketing - for example, on the social networks. One way to drum up business is to advertise. However, since ads ...
  5. Keeping in Touch with Past, Current and Potential Clients Once you have started working as a freelancer or service provider, it is important to maintain a list of contacts and clients in order to nurture those relationships and hopefully get a steady stream of work from them. Potential ClientsNew projects are great because they offer you the chance to ...
  6. Pricing Strategies for Attracting Top-Notch Clients Once you start running your own freelance or service business, it is a good idea to learn more about what is termed psychological pricing in order to attract the right type of clients. You might be tempted to start off low just to get some business, but this might backfire in terms of you ...
  7. Self-Promotion Strategies for Attracting High-Quality Clients One of the fastest ways to grow sales and profits in your freelance or service business is to go after high-end clients. They can afford to buy from you more often, and at higher prices. Having a regular client list of happy customers who come to you over and over again and pay you regularly, is ...
  8. Tips for Sharing Relevant, Interesting and Valuable Content Once you have your own website or blog, it can be very difficult to come up with fresh content to keep your readership happy. However, there are a number of techniques that can help you maintain an up-to-date and vibrant online presence so that your target audience will keep coming back for ...
  9. When and How to Use Direct Contact for Reaching Out to Potential Clients A lot of freelancers and service providers market in broad strokes, hoping to catch the attention of a large number of people and praying that several of them will be motivated enough to actually give their services a try. However, in order to get clients, you usually have to answer their ...
  10. Why Information Products Are Great for Brand Building Once you become a freelancer or service provider, it is important to consider how you can stand out from the crowd. One of the best ways to do this is to create information products in order to build your brand. Branding Made EasyWith brand building, you can brand either your company name, or ...
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