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Backlink Basics

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ekm-1139 | Backlink Basics
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ekm-1139 | Backlink Basics

Backlinks, also known as incoming links, inbound links, inlinks, and inward 

links, are incoming links to a website or web page. In basic link terminology, 

a backlink is any link received by one web page, directory, or top level 

domain from another web page. 



Inbound links were originally important (prior to the emergence of search 

engines) as a primary means of web navigation; today, their significance lies 

in search engine optimization (SEO). The number of backlinks is one 

indication of the popularity or importance of that website or page (for 

example, this is used by Google to determine the PageRank of a webpage). 

Outside of SEO, the backlinks of a webpage may be of significant personal, 

cultural or semantic interest: they indicate who is paying attention to that 




Search engines often use the number of backlinks that a website has as one 

of the most important factors for determining that website's search engine 

ranking, popularity and importance. Google's description of their PageRank 

system, for instance, notes that Google interprets a link from page A to page 

B as a vote, by page A, for page B. Knowledge of this form of search engine 

rankings has fueled a portion of the SEO industry commonly termed 

linkspam, where a company attempts to place as many inbound links as 

possible to their site regardless of the context of the originating site. 

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Updated: September 8, 2019

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